Updated: Feb 29, 2020
Plenty of digital experts and "gurus" around the internet point to the planned passing of email marketing. However, this old-school strategy is a long way from biting the dust and still carries a lot of value with it.
For those who think email marketing is no longer effective, here is one wise advice: if this strategy is not working for you, it is simply because you are not bringing value to the readers through your content. Instead, you are limited by the lack of relevant information you put out there.
Check this out:
According to the Fourth Source website, 92% of internet users have at least one email account.
Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company.
Surveys conducted by the Channel Preferences Survey indicates that 91% of people access their email at least once a day.
Factually, these pointers rule out any uncertainty about the potential of email marketing.
The future looks bright to email marketing, but we need to keep an eye out for best practices and new trends.
So what are the most effective ways to use email marketing in 2019-2020?
1. Send an email using the words "ebooks," "PDF," and "newsletter" in the email subject line.
2. Sending weekly email newsletters provide a higher click rate than those who send more often.
3. Auto-reponder emails including "welcome" or "thank you" along with relevant content (i.e., case studies) have nearly 90% open rate.
4. Opt-in emails result in higher open rates while decreasing risk of security threats.
5. Try to send your emails between 5-6 am (37% open rate; 8% response rate) and 7-9 pm (48% open rate; 8% response rate).
6. Subject lines either have to be very short or long and specific. 3-12 characters: 44% open rate, 81-86 characters: 43% open rate, 98-111 characters: 54% open rate.
7. Effective emails provide short and concise content followed by a call to action. 200-400 characters: 3.5% response rate, 900-1000 characters: 7.5% response rate, 1400-1500 characters: 8% response rate.
Is email marketing better than social media marketing?
Email reach people at a larger scale than any other digital marketing plan (yes, more than in your social network). Most marketing automation platforms allow you to play out A/B testing to elaborate emails that work best, or even perform remarketing, in order to reach people who, for instance, abandoned the cart when shopping for a specific product online.
What about ROI with email marketing strategy?
Well, email marketing can have up to a 4400% ROI. That means that every dollar you spend on email marketing has the potential to bring you a $44 return. You make the math.. is it worth it?
The myth that email marketing is dead is clearly exaggerated. What is missing in today's market of numerous automated emails is a variety of good-quality content that focus on the target and not on the company's products or services. The internet has changed. Sales-oriented online marketing is loosing its power to the customer-oriented ones. Be aware!
And, if you’re not sending out newsletters, be sure to check out Fabiloux Digital Marketing. We are here to assist you on creating quality and engaging content tailored to convert.